From organic to grain-free, the ingredients in pet treats always evolve, matching the expectations and lifestyles of their owners.
Veterinarians must follow these Trends to stay in touch with that growing clientele, even if this is only to provide answers to the occasional question.
"Pet treats have come a long way in the past 20 years,"
says David Sprinkle, research director for market research firm Packaged Facts, in a recent issue of the trade journal Pet Food Processing.
In today's supermarkets, pet store aisles closely imitate the human snack aisles, with many branded products positioned as being better for your pets. Grain-free options, limited ingredient products, and superfood ingredients are increasingly accessible. Every week, Innovative new product entries hit the market
The increased desire by pet owners to offer their animals natural and nutrient fill treats may explain why the pet treats markets expects growth figures of up to 6.7 billion dollars in revenue by the end of this year; this is a 3.1% increase from 2018
The increased desire by pet owners to feed their pets "natural" and nutrient-dense treats might explain why the U.S. pet treat market is expected to grow to $6.7 billion in revenue by the end of 2019, a 3.1% increase from 2018, according to Packaged Facts.
CBD for Pets
One of the most popular product lines in pet treats growth is cannabidiol (CBD). Pet owners all over the world are using CBD to help improve the overall health of their pets. CBD can treat a variety of conditions, including digestive issues, mobility issues, inflammation, skin irritation, or chronic pain
In 2009 'Packaged Facts' released a report stating that 39% of dog owners and 74% of cat owners love the idea of High quality CBD as a healthy alternative for that pets, 29% of both cat and dog owners had an interest in purchasing CBD pet supplementation, and 11% of dog owners and 8% of cat owners had already cut just CBD or hemp treats for their pets.
CBD supplements have been in high demand across human markets for the past few years, credited with their ability to treat conditions ranging from asthma to anxiety. However, the use of CBD has crossed over to dominate the pet markets, with usage spiking after the release of the most recent 'Farm Bill' in December of 2018. This bill took significant steps towards separating hemp-derived and hemp CBD from marijuana-based products.
Although the FDA I'm various European governmental organizations have approved some cannabis-derived drugs for human use (with prescriptions), hemp-derived substances are yet to be approved for use in animals. At the time of writing, many CBD products cannot be legally marketed for animal consumption. As a result of this, pet food and animal companies interested in promoting CBD products have been advised to do so cautiously.
Many of today's pet owners will go the extra mile to help their pets if they are sick or injured.
Ever since the laws have been relaxed in many parts of the world around using cannabis usage recreationally or medically, more and more pet owners all using CBD as a therapeutic option to heal their sick animals.
Much of the recent evidence for the prevalence and benefits of CBD usage in animals is anecdotal. however, a 2019 study by the Canadian Veterinary Journal found that 80% of pet owners surveyed reported: "they had touched just kind of his products for that dogs most commonly for pain and anxiety."
We know, from years of research and studies and rats and mice, that CBD is beneficial introducing a variety of ailments and conditions. These conditions range from epilepsy, threw to sleep disorders, anxiety disorders, schizophrenia, and the treatment of inflammation.
Does CBD for pets have side effects?
How well CBD products will work for dogs cats and any other pets remains to be revealed. However, CBD is non-toxic. CBD will not cause harmful side effects which are commonly associated with traditional pharmaceutical medications. Indeed, CBD is currently helping in the fight against the world's opioid crisis, as a natural alternative to addictive pain medications.
Dr. Ian Sandler, of the Canadian Veterinary Medical Association, said "unequivocally, yes," more pet owners are asking about CBD oil when seeking treatment for pets.
Here at Enecta, We Believe our premium CBD products will be beneficial in the treatment of some conditions in some animals. Yes, it's true, the supposed benefits of CBD oils, Be it, anti-inflammatory, anti-anxiety, and others are yet to be scientifically concluded.
That said, hundreds of our customers claimed to have reduced pain, reduced inflammation, improved natural sleep, improve levels of anxiety, and a decrease in seizures for those who live with epilepsy.
Despite the rising popularity of CBD products, it is still illegal for veterinarians to prescribe, recommend, or dispense cannabis products to their patients at this moment in time.
But, as we've seen with medical marijuana legislation, as soon as the widespread benefits are seen, and the scientific research funded, these products will become mainstream, and start to help improve the lives of thousands of animals every day.
Our premium CBD oil for pets has been given a 5-star rating by all the customers that have tried it on that four-legged friends. In the future, we intend to expand our product line as we believe that CBD can be beneficial for horses, dogs, cats, and a variety of other animals.